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Are you an affiliate marketer and want to start an affiliate beyond Amazon to get fresh opportunities?
Then you’ve arrived at the right place.
Amazon affiliates have become the popular choice for bloggers, content creators, and marketers. However due to recent changes in commission rates and policies many affiliates are seeking alternatives.
So to expand your affiliate horizons, in this blog, we will discover a range of available alternatives to the Amazon affiliates program and highlight their benefits, features, and potential drawbacks.
Let’s get ready to discover new frontiers of affiliate marketing.
Amazon is the world’s largest online retailer. You will find almost everything in this e-commerce giant, which makes Amazon affiliate program so popular. Before looking for Amazon alternatives let’s first see some factors that help Amazon be a great affiliate platform.
Trusted brand – Amazon is among the most popular and trusted brands because of its excellent support and return policies.
Easy to set up – To set up an account on Amazon is just a matter of minutes, and as a publisher, you don’t need to provide detailed information about your website.
Lots of features, and reports – Amazon offers lots of cloud-based services, including resource controlling, so data processing and reporting are easy with it.
Commissions on all products – You can get paid for a product you are not promoting. Suppose you are promoting laptops and any customer buys a mobile through your affiliate link, you will still get a commission.
Festive seasons – On festive season sales like Black Friday and Christmas, you will see a huge spike in commission.
After observing the above factors, one question may come to mind, why consider affiliates beyond Amazon? Let’s check out the reasons.
Reasons you might want to affiliate beyond Amazon
Amazon is obviously a good choice for an affiliate program but all is not sun and rainbows with Amazon associates. Some reasons why you may look for affiliates beyond Amazon are given below:
Low commission rate – In comparison to other affiliate programs, Amazon Associates generally offers a low commission rate. Depending on the product category, the commission rate can vary and they might not be as profitable as other affiliate programs.
Short cookie duration – Amazon cookies only last for a whole day. That means if any user clicks on your affiliate link and doesn’t complete the purchase within 24 hours then you will not get any commission. To increase the possibility of earning commission, other affiliate programs offer longer cookie durations.
Competitive market – Amazon is a well-known and popular marketplace, so affiliates face intense competition. Especially in a crowded category, it might take a lot of work to stand out and drive traffic to your affiliate link.
Product availability and changes – As Amazon frequently modifies its product inventory, sometimes products may become unavailable and discounted. If you are not regularly monitoring and updating your links, this could result in broken affiliate links and lost commission opportunities.
Variation in commission – Amazon offers a varied commission structure, depending on the product category. Some categories have lower commission rates and some have higher. This may make it more challenging to forecast and maximize your profit.
Remember, it’s important to weigh these drawbacks against the benefits before choosing Amazon affiliates or any other affiliate program.
Best Amazon alternatives for affiliate programs
Now we will introduce you to a variety of alternative programs that can complement or even replace your reliance on Amazon.
- URL: eBay partner network
- Commission rate: 1%-4% per sale
- Cookie duration: 24 hours
- Payment method: PayPal, electronic funds transfer
- Payout threshold: $10
- Products and services: Home and garden decor, consumer electronics, collectibles, fashion, toys, health and beauty products, and more.
eBay is a popular online marketplace where companies and individuals can buy and sell a variety of goods. They run their affiliate program with eBay partner network and it is one of the best regarding commission rate. There is no fee needed to join their affiliate program and you will get access to thousands of products. However, its commission rate differs in some cases, for certain categories it pays more than Amazon.
- URL – AliExpress affiliate program
- Commission rate – Up to 90% per sale ( 4% average)
- Cookie duration – 3 days
- Payment methods – WebMoney, bank transfer
- Payout threshold – $16
- Products or services – Fashion, jewelry, electronics, accessories, tools, household, and more.
AliExpress is a well-known marketplace primarily based in China, owned by the parent company Alibaba Group. It provides a wide range of products at an affordable price. The plus side is, that it provides longer cookie duration and a higher commission rate than Amazon. They have their own affiliate program, which is free to join. However, if you are dealing with US consumers then it may not be a perfect match for you, but for an Asian audience, it will be a better option than Amazon.
- URL – Walmart affiliate program
- Commission rates – 1%-4% per sale
- Cookie duration – 3 days
- Payment methods – Webmoney, check, wire transfer, direct transfer, ACH transfer
- Payout threshold – $50
- Products or services – Groceries, fashion, electronics, baby products, home decor, and more.
Walmart is a large online retailer with an extensive online presence. Now it’s become America’s 3rd largest e-commerce site in terms of traffic. They produce a variety of products across different categories. It uses Linkshares, a tracking tool that can help you track all of your sales, click rates and commissions. However, Walmart pays higher commissions than Amazon in different categories like home improvements, pets, and beauty.
- URL – Etsy affiliate program
- Commission rate – 4% per sale
- Cookie duration – 30 days ( 7 days for app sale)
- Payment method – SEPA, BACS, ACH, domestic payments, international wire transfer.
- Payout threshold – $20
- Products or services – Unique and creative goods.
Esty is an online store focused on handcrafted, vintage, and distinctive goods. It is a good choice for people who want to help independent sellers. One of the best things about Esty is that as they sell handmade products buyers can’t get the same product at a cheaper rate elsewhere. They also sell electronic products, like customized game controllers, USB drives, and more. Another amazing part is their large cookie period, which helps extend the sales time frame.
- URL – Rakuten affiliate program
- Payment frequency – Four times per month
- Payment methods – Direct deposit, PayPal, check
- Payout threshold – $50
- Brands – Ashley Furniture, Hilton, Lancome
Rakuten advertising is a worldwide network of affiliate marketers, that links advertisers and publishers to promote products or services. They acquired LinkShare in 2005 and started to manage affiliate networks of more than a thousand advertisers. As an affiliate, you can get paid by the advertisers for bringing in leads or sales through traffic generation.
Hope these above-mentioned Amazon alternatives can take your affiliate marketing journey to new heights.
Now another challenge comes! Which plugin to choose to fetch products from any online store and display it on your website. Here we can assist you by suggesting one of the best affiliate plugins, that can able to fetch products from an online marketing place without API.
AzonPress for zero – API affiliate marketing
AzonPress is the most powerful and smartest affiliate plugin, and also able to give you an outstanding user experience while managing your affiliate links. It has the capacity to connect an online store with your website without any API and the process is so easy.
Let’s see how you can connect an online store without any API.
- First, go to AzonPress > Custom Products from your WordPress dashboard.
- Next, click on the Add Custom Product button.
- Now, select any template type.
- Then enter your affiliate product link from any website and press the search button.
- When the product details appear, click on the update and save template button.
Thats all! Now click on the preview option and see your product table.
Start affiliate beyond Amazon
Although there is no denying that Amazon’s affiliate program is popular and widely used, there are also various affiliate programs that can be equally beneficial for affiliates. These alternatives offer higher commissions, flexibility, and several quality products. Ultimately by using alternatives affiliates may increase their revenue and provides their audience with a wider range of product option.
Now it’s up to you, which platform you want to go with. But before choosing any affiliate program, consider its brand reputation, commission rate, product relevance with the audience, and payment terms.
That’s all for today. Have a good day.
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